一、新丝路产业集团

I. New Silk Road Industry Group (NSR)

新丝路产业集团成立于1989年，是中国成立最早、规模最大、影响最广并始终处于时尚行业领先地位的国际知名时尚品牌机构，选拔并培养了瞿颖、马艳丽、陈娟红、杜鹃、胡兵、于娜、刘雯、李静雯等国际知名模特，打造了首位华人世界小姐冠军张梓琳，被誉为“中国名模的摇篮”和“中国时尚通往世界的天桥”。

Foundedin 1989, the New Silk Road Industry Group (NSR) is one of the earliestestablished, most influential and internationally recognized fashioninstitutions in China. Over the past three decades, NSR has steadfastlymaintained its leading position in the fashion industry through the trainingand development of homegrown talent into global fashion models. These includethe likes of models Jennifer Du, Harvey Hu, Yi Na, Liu Wen, Li Jingwen, andmost notably the first ever Chinese Miss World champion in 2007, Zhang Zilin. Asa result, NSR has earned a reputation as the ‘Cradle of China's top models’ the‘FashionBridge’that connects China to the rest of the globe.

2016年新丝路产业集团与厦门理工学院合作成立新丝路时尚学院，2019年与海口经济学院合作举办新丝路时尚体育学院与南海美术学院时尚系，开展本科层次的时尚类专业学历教育。

In2016, NSR and the Xiamen University of Technology collaborated by jointlyestablishing the New Silk Road Fashion Academy. In 2019, NSR partnered with theHaikou University of Economics to form the New Silk Road Fashion Sports Academyand the Fashion Department of the Nanhai Academy of Fine Arts, offeringstudents undergraduate level fashion education.

新丝路产业集团不仅是一家培养模特与赛事运营的时尚机构，也是培养时尚全产业链人才、打造和引领时尚健康生活方式的时尚文化和时尚教育的新型产业集团。

NSR is not merely a fashioninstitution that produces models and organises events, but rather a group thataims to nurture talent across the entire fashion industry chain and promote ahealthy, fashionable lifestyle through fashion culture education.

二、海南东方新丝路职业学院

II. New Silk Road College (NSRC)

2023年7月经海南省人民政府批准，新丝路产业集团创建海南东方新丝路职业学院（New Silk Road College，简称“新丝路学院”，NSRC），海南省教育厅主管，海南省市场监督管理局注册登记，系海南自由贸易港西部地区第一所高等职业院校。

In July 2023, with theapproval of the People’s Government of Hainan Province, NSR established theHainan Dongfang New Silk Road College (NSRC). Overseen by The EducationDepartment of Hainan Province and registered with the Hainan ProvincialAdministration for Market Regulation, the NSRC is the first higher vocationalinstitution in the western region of the Hainan Free Trade Port.

三、学院地理位置

III. College Geographical Location

新丝路学院位于素有“花梨之乡”美誉的海南省东方市，拥有海南最大的热带平原和134公里海岸线，阳光、海水、沙滩、温泉、热带雨林资源丰富，风景秀丽，是理想的学习场所。

Located in the city of Dongfang, HainanProvince, also known as the ‘Rosewood Town’ of China, the New Silk Road Collegeis part of Hainan's largest tropical plain and its 134 km coastline. The city’sbeautiful scenery composed of beaches, hot springs and tropical rainforests servesas an inspirational and ideal place to pursue one’s education.

学院地处东方市金月湾旅游度假区，背山面海，东近尖峰岭著名风景区，西邻北部湾，紧靠金月湾海岸线、海南环岛旅游公路、海南环岛高铁“金月湾站”、海南环岛高速入口、海南环岛旅游公路，交通十分方便、快捷。

The college is situated in the Jin Yue Baytourist resort area of Dongfang City. It is located underneath the mountainranges and faces the sea. The campus lays beside the famous Jinfeng Ridge andthe Beibu Gulf along the Jin Yue coastline. In terms of transport, the campusis close to both the Hainan Island Highway and the Hainan Island High-SpeedRailway (Jin Yue Bay Station), making it easy to commute for visitors andstudents.

四、学院办学规模

IV. College Operational Scale

校园占地400多亩，建筑面积30多万平方米，建有教学楼、食堂、体育场、学生宿舍、教师公寓、实验实训中心、国际交流中心、科创中心、图书馆、行政楼、高尔夫球场、马术训练场等，可容纳5000多名学生学习和生活，教职员工400多人。

The campus covers more than 400 mu(approximately 26.67 hectares or 66 acres), with a construction area of over300,000 square meters. It has teaching buildings, canteens, sports fields,student dormitories, faculty apartments, experimental training centers,international exchange centers, science and innovation centers, libraries,administrative buildings, golf courses, and even fields for equestriantraining. It can accommodate over 5,000 students and more than 400 faculty andadministrative staff.

五、学院办学理念

V. College EducationalPhilosophy

坚持以习近平新时代中国特色社会主义思想为指导，全面贯彻党的教育方针，以产教融合为核心，深度融合学校与企业资源，培养专业基础知识扎实、技术技能过硬的高素质技术技能人才，做时尚品牌与健康生活方式的积极引领者与有效供给者，促成学生充分创业就业。

Thecollege adheres to Xi Jinping's guidelines on Socialism with ChineseCharacteristics for the new era. It fully implements the Party's educationalpolicies, focusing on the integration of industry and education as the core andcombines resources from both schools and enterprises to cultivate high-qualitytechnical talents with solid foundational knowledge and excellent technicalskills. This will develop our students into future leaders and effectiveproviders of fashion brands and healthy lifestyles, and lead to fullentrepreneurship and employment among students.

六、学院办学定位

VI. CollegeEducational Positioning

学院秉持“自强不息止于至善学以致用知行合一”的办学思想，以传承新丝路三十五年“时尚与健康”的品牌传承为使命，开展以现代服务、文化艺术、休闲体育、网络传播、智能科技为主的专业设置，为社会经济发展、产业升级转型培养应用型、服务型、开放型、国际化为特色的高等职业教育。

The college adheres to the educationalphilosophy of ‘continuousself-improvement, striving for perfection, application of learning andintegration of knowledge and action’. With the mission of carrying forward the NewSilk Road's 35-year brand legacy of ‘fashion and health’, itoffers majors in modern services, cultural arts, leisure sports, digitalcommunication, and digital technology. It aims to use an application-oriented,service-based, and international higher education for social and economicdevelopment and industrial upgrading and transformation.

七、学院办学特色

VII.College Educational Features

1.专业设置

1. Major Settings

学院专注新丝路“时尚、健康”为基础的现代服务业产业转型升级，根据产业发展趋势、就业市场前景及学院资源禀赋开设相关专业，将“产、教、赛、训、创就业”充分融合，产教融合、以教促产、以产助教、产学合作，将“专业对口率、产教融合率、创就业率”作为学院人才培养的专业目标。

Focusingon the New Silk Road's foundation of ‘fashion and health’ for thetransformation and upgrading of the modern service industry, the college offersmajors based on industry development trends, job market prospects, and collegeresources. It fully integrates ‘industry,education, competition, training, entrepreneurship and employment creation’. Itpromotes industry-education integration, education-driven production,production-assisted education, and industry-academia cooperation, with specificprofessional goals for talent cultivation. These include programs that are inalignment with industry standards, integration of industry and education, andemployment creation rates.

2024年开设舞蹈表演、休闲体育、数字媒体艺术设计、新能源材料应用技术、电子商务、软件技术等六个专业。

In2024, the college will offer six majors: dance performance, leisure sports,digital media art design, new energy material application technology,e-commerce, and software technology.

2.产教融合

2. Integration of Industry and Education

学院实行面向高端行业企业、面向国内外高校的开放办学，推进校企深度合作，学院既是行业企业员工的学习、培训、实训、孵化基地，行业企业也是学院学生的实训、锻炼、创业、就业基地，积极开展“校中厂、厂中校”办学模式，以产业共建为基础平台，以产业人才需求引导产业学院建设。

Thecollege implements open education oriented towards high-end industryenterprises and domestic and international universities and promotes in-depthcooperation between schools and enterprises. It serves as a base for industryemployees' learning, training, practical training, and incubation, while itsindustry enterprises serve as bases for students' practical training and experience,entrepreneurship, and employment. It actively adopts the ‘factorywithin a school, school within a factory’ model,building on industrial cooperation as a foundational platform and guiding theconstruction of industry-oriented educational institutions based on the needsof industry talents.

3.人才培养

3. Talent Cultivation

全面贯彻国家产教融合校企合作的现代职业教育方针，大力开展人才培养模式改革。以“学校即职场、教师即师傅、学生即员工、学习即培训”的职业教育思想组织教学，以场景教学、名师工作室、项目驱动、实时网络课堂等教学方式培养出“学以致用、知行合一”的具有高技术技能的高素质的应用型职业人才，专业培养融合产业学院，采用“3+1”、“1.5+1.5”、“3+2”等人才培养模式，与国内外知名高校开展本科及研究生学历教育。

The college fully implementsthe national policy of modern vocational education, which integrates industryand education with cooperation between schools and enterprises. It carries outreforming talent cultivation models with vigor. With the vocational educationphilosophy that ‘schoolis the workplace, teachers are mentors, students are employees, and learning istraining’,the college organizes teaching through scenario-based learning, master studios,project-driven learning, and real-time online classes. It aims to producehigh-quality, application-oriented vocational talents with superior technicalskills and a ‘learningfor practical application, unity of knowledge and action’ ethos.The college integrates professional training with industry-focused education,adopting various talent training models like ‘3+1’, ‘1.5+1.5’, ‘3+2’, andcollaborates with well-known domestic and international universities forundergraduate and graduate education.